Tracking conversions through Facebook has always been a challenge. Social media marketers have found it difficult to get an exact ROI for their spend on Facebook. This has often hampered the progress of social commerce and diverting more marketing dollars to social media channel.
In this article, author Chandan Das helps you learn about using Power Editor functionality of Facebook which allows you to track the conversions resulting from Facebook ads. It also allows you to optimize your ads per conversion and targeted audience. Conversions tracked now are on basis of (i) registrations, (ii) leads, (iii) key page views, and (iv) other website conversions. Besides explaining the functionality, post also provides details on how to implement the feature.
Read more about how to use Power Editor feature to track conversion through Facebook, please visit http://www.searchenginejournal.com/track-conversion-through-facebook/66378/