In this informative article, Himanshu Sareen - CEO of Icreon - talks about how social media technologies and e-commerce innovations are directly impacting business worldwide. Last year (2012), social networks generated a revenue of more than $16.9 billion and by 2015, total revenues from social commerce is predicted to reach $30 billion.
Following on this trend, Himanshu explains certain tactics which businesses can use to leverage social media for business benefits. He suggests incorporating social apps within an e-commerce site such as sharing features, social rewards, a discovery product feed and purchase sharing buttons to boost product exposure and brand notoriety.
Read more on how social e-commerce can be benefit both large companies and growing newcomers alike at http://www.clickz.com/clickz/column/2290919/social-ecommerce-and-the-customer-network