MrWatch.com, a premier retailer of new, brand name watches and accessories, has seen 293% increase in Facebook fan-count in 3 months and an extraordinary 32% sales conversion rate for these Facebook fans, adding $400,000 in incremental revenue from social media.
MrWatch.com is using ShopSocially’s Get-a-Fan app to offer a 10% discount to website visitors who become a Facebook fan. The entire interaction happens on-site, without sending users away to Facebook. By making users ‘earn’ their discount coupon, MrWatch is seeing an increase in customer engagement and sales conversion. Additionally, they are gaining loyal Facebook fans with every coupon unlock. This simple but effective social commerce strategy has generated impressive results as indicated in the metrics below:
- 293% increase in Facebook fan-count in 3 months
- Extraordinary 32% sales conversion rate for Facebook fans
- $400,000 in incremental revenue
- Increase in qualified email subscribers with 13% of users unlocking a coupon also opting into email subscription
Read more about this social commerce success story at http://www.prweb.com/releases/2013/9/prweb11078067.htm